But let's get one thing straight right at the start, that is not what you come to me and other instructors like me for. You come because you want to learn how to protect yourself and your family. You come because you want training that will keep you alive and win in whatever combat situation you may find yourself in.
Yes you may feel some empowerment, become more confident and become fitter but this is as a result of the training, a collection of bi-products if you will.
We all need marketing to promote our services and within the marketing framework the use of correct language is required to illicit the correct response from potential students. Getting them to commence training.
Buzz words and phrases come and go out of fashion, the three main words in the title are used by many in the self-defence and self-protection world when advertising.
Why? Because people want to be empowered, confident and fit, they want to enact change in their lives.
But once through the door it's all up to you, left to your own devices to foster all three attributes. You won't be coached in self-empowerment techniques, you won't be coached in confidence building exercises, you will get fitter but you won't get fit, not just doing your 15-20 minute warm up and definitely not combat effective fit.
Here's the thing, you can get all of these attributes without ever learning how to protect yourself if that is what you are after.
If you want self-empowerment go to something like The Self-empowerment Academy
If you want self-confidence go to something like The Self-Confidence Workshops
If you want to get fit, seriously fit, combat effective fit then find a fitness instructor who will beast you through hell and get you into combat shape.
If you want self-protection training then you go to someone like me.
You may feel empowered and confident now you have bought your new pepper spray or your personal attack alarm, but have you been trained on using your empowered gadget with confidence and more importantly; correctly?
So did you start your self-protection training for the right reasons?
Did you fall for the empowerment, confidence, fitness trap?
Do you use these buzz words to attract new students?
If you and your training are not combat effective then all of the empowerment, confidence and fitness in the world may not be enough to save you.